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Vol 9, No 1 (2022): Jurnal Bisnis dan Manajemen Volume 9 Nomor 1 Tahun 2022 Analisis Peran Environmental Attitude pada Hubungan antara Consumer Innovativeness terhadap Purchase Intention Abstract  PDF
Hany Lubaba, Masyhuri Masyhuri
 
Vol 9, No 1 (2022): Jurnal Bisnis dan Manajemen Volume 9 Nomor 1 Tahun 2022 E-wom's Role in Driving Purchase Intention during Covid-19 Pandemic Abstract  PDF
Dewi Mustikasari Immanuel, Mariana Merlin
 
Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020 Analisis Pengaruh Atribut Influencer Marketing Produk Elektronik pada Platform Youtube terhadap Customer Purchase Intention Abstract  PDF
Timothy Rey Laheba, The Jin Ai
 
Vol 5, No 1 (2018): Jurnal Bisnis dan Manajemen Volume 5 Nomor 1 Tahun 2018 PERBANDINGAN PENGGUNAAN LOCAL-NAME BRAND DAN FOREIGN-NAME BRAND PADA PRODUK FASHION DI KOTA MALANG Abstract  PDF  PDF
Novita Putri Diantanti, Sunaryo Sunaryo, Mintarti Rahayu
 
Vol 3, No 1 (2016): Jurnal Bisnis dan Manajemen Volume 3 Nomor 1 Tahun 2016 PENGARUH KOMUNIKASI ELECTRONICWORD OF MOUTH TERHADAP KEPERCAYAAN (TRUST) DAN NIAT BELI (PURCHASE INTENTION) SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survey Pada Konsumen Online Shopping Zafertech.Com) Abstract  pdf
Syafaruddin Z
 
Vol 7, No 1 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 1 Tahun 2020 Analisis Pengaruh Tren Budaya, Brand Ambassador dan Harga terhadap Purchase Intention Abstract  PDF
Francisca Triyana Resti Prastiwi, Christina Sri Ratnaningsih, Irany Windhyastiti, Umu Khouroh
 
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