Consumer Protection Against the Widespread Sales of Counterfeit Brand Clothing

Abstract

Sales of counterfeit brand clothing are increasing rapidly in the global market, resulting in huge losses for genuine brands and consumers. In this context, the Consumer Protection Law Number 8 of 1999, protecting consumers is very important to prevent brands from purchasing potentially dangerous and fraudulent imitation clothing. The author conducted research using a type of normative legal research that can be observed in everyday life. The type of research used is descriptive and describes the circumstances in which many cases of selling counterfeit branded products occur. The data source used is a secondary data source originating from research materials. The sample used in this article is the radon sampling technique because the regulations in the Consumer Protection Law still do not have specific regulations regarding consumer protection and legal sanctions are not explained against business actors who sell goods with fake brands against consumers who sell goods. fake It is clear that consumers who buy goods using trademarks without the permission of the trademark owner are violating their rights. Trademarks and Indications in Law no. 20 of 2016. Regarding the online sale of fake branded goods, this is expressly stated in Article 8 letter (f) of Law Number 8 of 1999 concerning Consumer Protection. The advice in distinguishing fake goods is to know the difference between which brands are genuine and which brands are fake.