I Gusti Bagus Susila, Rosswidjajani Rosswidjajani, Anandhayu Mahatma Ratri


Consumer satisfaction is a strategic aspect that must be created by marketers through the strategy it has set. Consumer satisfaction has a positive impact on the company's survival, because customer satisfaction can create a customer loyalty to the company or create a positive word-of-mouth relationship.

Population in this research is consumer cafe Grow Malang counted 40 respondent by using non-probabillity sampling (saturated sampling). The method in this research is quantitative and descriptive research. Data that has met valitidas test and reliability, then through spearman rho analysis can be seen the following results; a) Product (X1) has a value of -0.57 which means having a very weak relationship with customer satisfaction, b) Price (X2) has a value of 0.463 which means the relationship price with consumer satisfaction is strong enough, c) Place (X3) has a value of 0.121, which means a place relationship with poor consumer satisfaction, d) Promotion (X4) has a value of -0.162, which means the relationship of promotion with consumer satisfaction is very weak.




Marketing Mix, Consumer Satisfaction

Full Text: pdf


  • There are currently no refbacks.

Jurnal Bisnis dan Manajemen
Faculty of Social and Political Science University of Merdeka Malang

Mailling Address:
  • Address: Terusan Dieng Street 62-64 Malang, Indonesia
  • Website:
  • Email:
  • Phone: 085645878363

Jurnal Bisnis dan Manajemen is an open-access article distributed under the terms of the Creative Commons Attribution-Share A like 4.0 International License. Licensed under  Creative Commons License a Creative Commons Attribution 4.0 International License.

Copyright ©2020 University of Merdeka Malang Powered by Open Journal Systems.